Marketing research in action : case studies of car dealerships.
This video is a revealing case study of a real marketing research company in action. It follows every stage of the marketing research process, from Dohring Marketing Research Company's first contact with a client to the final presentation of its report.
| Corporate Author: | |
|---|---|
| Language: | English |
| Published: |
Bromley, Kent:
TV Choice,
[n.d.].
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| Subjects: |
BILIK BAHAN SUMBER MEDIA
| Call Number: |
HF 5415.2 .M3 |
|---|
| Accession | Item Category | Format | Status | Notes |
|---|
| 1100045962 | BAHAN SUMBER MEDIA | Video Compact Disc | FINAL PROCESSING |
| 1100018565 | BAHAN SUMBER MEDIA | Video | AVAILABLE |