Consumer and organisational buying behaviour : researching, understanding the customer.
| Language: | English |
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| Published: |
Olathe, KS:
RMI Media Productions,
2000.
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| Series: | Introduction to marketing: competing in the 21st century
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| Subjects: |
| Physical Description: | 1 videocassette (60 min.): ill. sd., col.; 1/2in.. |
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