Description: Essentials of marketing

Main Author:	Lamb, Charles W.
Other Authors:	McDaniel,, Hair,
Published:	Mason, Ohio: South-Western, Thomson Learning, 2003..
Edition:	3rd ed..
Subjects:	Marketing -- > Management Marketing

Physical Description:	xxviii, 601 p.: col. ill.; 28 cm. +.
Bibliography:	Includes bibliographical references (p. 536-572) and indexes
ISBN:	0324113900