Skip to content
Toggle navigation
SEAL
Language
English
Malay
中文(简体)
தமிழ்
اللغة العربية
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Accession No
Control No
Find
Advanced
Search
Advertising campaign strategy...
Description
Cite this
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Export to MARC
Export to MARCXML
Advertising campaign strategy : a guide to marketing communication plans
Main Author:
Parente,Donald
(Author)
Published:
Fort Worth:
Dryden Press,
2000
Edition:
Second edition
Subjects:
Advertising campaigns
Communication in marketing
Holdings
Description
Preview
Similar Items
Staff View
Physical Description:
xxi, 371 pages: illustrations; 24 cm
ISBN:
003021114X
Similar Items
Promotion and integrated marketing communications Richard J. Semenik.
by: Semenik,Richard J.
Published: (2002)
Encyclopedia of major marketing campaigns Thomas Riggs, editor..
Published: (2000)
Campaign planner for promotion and IMC Shay Sayre.
by: Sayre,Shay
Published: (2002)
Public information campaigns & opinion research : a handbook for the student & practitioner edited by Hans-Dieter Klingemann, Andrea Rommele.
Published: (2002)
Strategic thinking for advertising creatives Alice Kavounas Taylor.
by: Taylor, Alice Kavounas
Published: (2013)
×
Loading...
