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| LEADER |
00840cam a2200217 7i4500 |
| 001 |
0000035845 |
| 005 |
20140602090000.0 |
| 020 |
# |
0 |
|a 0072552174
|
| 090 |
0 |
0 |
|a HF 5415.13
|b P478 2004
|
| 100 |
1 |
# |
|a Peter, J. Paul
|
| 245 |
1 |
0 |
|a Marketing management :
|b knowledge and skills
|c J. Paul Peter and James H. Donnelly.
|
| 250 |
# |
# |
|a 7th ed..
|
| 260 |
# |
# |
|a Boston:
|b McGraw-Hill,
|c 2004.
|
| 300 |
# |
# |
|a xix,876 p.:
|b ill.;
|c 26 cm..
|
| 504 |
0 |
0 |
|a Includes bibliographical references (p. 853-860) and indexes.
|
| 590 |
# |
# |
|a Pusat Pengajian Perniagaan dan Pengurusan Maritim
|
| 650 |
0 |
0 |
|a Marketing --
|x Management --
|x Case studies
|
| 650 |
0 |
0 |
|a Marketing --
|x Management
|
| 700 |
1 |
1 |
|a Donnelly,
|h James H.
|
| 999 |
|
|
|a 1100023103
|b Book
|c Bahan Pandang Dengar
|e KOLEKSI TERBUKA
|
| 999 |
|
|
|a 1100023104
|b CD-ROM
|c Bahan Pandang Dengar
|e BILIK BAHAN SUMBER MEDIA
|
