Rethinking marketing : sustainable market-ing enterprise in Asia

Main Author: Kotler, Philip
Other Authors: Liu,, Kartajaya,, Huan,
Published: Singapore: Prentice Hall, 2003.
Subjects:
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020 # 0 |a 0130499315  
090 0 0 |a HF 415.12 .A8   |b K6 2003 
100 1 # |a Kotler, Philip  
245 1 0 |a Rethinking marketing :   |b sustainable market-ing enterprise in Asia   |c Philip Kotler..[et al]. 
260 # # |a Singapore:   |b Prentice Hall,   |c 2003. 
300 # # |a x, 206 p.:   |b ill., ports.;   |c 23 cm. 
504 0 0 |a Includes bibliographical references 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Marketing --   |x Case studies --   |z Asia  
650 0 0 |a Marketing --   |z Asia  
650 0 0 |a Marketing --   |x Management --   |x Case studies --   |z Asia  
700 1 1 |a Liu,   |h Sandra  
700 1 1 |a Kartajaya,   |h Harmawan  
700 1 1 |a Huan,   |h Hooi Den  
999 |a 1100017954  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA