Description: Marketing research :

Main Author:	Burns, Alvin C.
Other Authors:	Bush, Ronald F.
Language:	English
Published:	Upper Saddle River, New Jersey: Prentice Hall, 2003.
Edition:	4th ed..
Subjects:	Marketing research

Physical Description:	xxxi, 642 p.: col. ill.; 27 cm..
ISBN:	9780131412491 0130351350