Market-based management : strategies for growing customer value and profitability

Main Author: Best, Roger J.
Published: New Jersey: Prentice Hall, 2004.
Edition:3rd ed.
Subjects:
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020 # 0 |a 013008218X  
090 0 0 |a HF 5415.13   |b B46 2004 
100 1 # |a Best, Roger J.  
245 1 0 |a Market-based management :   |b strategies for growing customer value and profitability   |c Roger J. Best. 
250 # # |a 3rd ed. 
260 # # |a New Jersey:   |b Prentice Hall,   |c 2004. 
300 # # |a xxv, 401 p.:   |b ill.;   |c 24 cm. 
504 0 0 |a Includes bibliographical references and index 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Marketing --   |x Management  
999 |a 1100017958  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA