Basic Marketing:global-managerial approach
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| Published: |
Boston:
McGraw-Hill/IRWIN,
2002.
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| Edition: | 14th ed. |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: |
| Physical Description: | xxxii, 815 [28] p.: col. ill., maps; 28 cm.+. |
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| Bibliography: | Includes bibliographical references (p. 754-810) and indexes |
| ISBN: | 0071121102 (international : alk. paper) 0072409479 (alk. paper) |