Selling : principles and practices
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| Other Authors: | , |
| Published: |
New York:
McGraw-Hill,
1992.
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| Edition: | 13th ed.. |
| Series: | McGraw-Hill series in marketing
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| Subjects: |
| Item Description: | Rev. ed. of: Selling / Frederic A. Russell, Frank H. Beach, Richard H. Buskirk, with Bruce D. Buskirk. 12th ed. c1988 |
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| Physical Description: | xviii, 551 p.: ill. (some col.); 24 cm.. |
| Bibliography: | Includes index |
| ISBN: | 0071125590 (pbk.) 9780071125598 |