International marketing

Main Author: Terpstra, Vern
Other Authors: Sarathy, Ravi
Language:English
Published: Fort Worth: The Dryden Press, 2000.
Edition:8th ed..
Series:The Dryden Press series in marketing
Subjects:
Item Description:1 folded map in pocket
Physical Description:xxv, 753 p.: ill. (some col.), maps; 29 cm..
Bibliography:Includes bibliographical references and index
ISBN:0030211123
9780030211126