Essentials of marketing

Main Author: Lancaster, Geoff
Published: London: McGraw-Hill Publishing Company, 2002.
Edition:4th ed..
Subjects:
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090 0 0 |a HF 5415   |b L244 2002 
100 1 # |a Lancaster, Geoff  
245 0 0 |a Essentials of marketing   |c Geoff Lancaster, Lester Massingham and Ruth Ashford. 
250 # # |a 4th ed.. 
260 # # |a London:   |b McGraw-Hill Publishing Company,   |c 2002. 
300 # # |a 519 p.:   |b ill.;   |c 26 cm.. 
504 0 0 |a Includes bibliographical references and index 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Marketing  
999 |a 1100013708  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA