Services marketing in Asia : managing people, technology and strategy

Main Author: Lovelock, Christopher
Other Authors: Wirtz, Jochen, Keh, Hean Tat
Published: Singapore: Prentice Hall, 2002.
Edition:4th ed..
Subjects:
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090 0 0 |a HD 9987   |b .A2 L6 2002 
100 1 # |a Lovelock, Christopher  
245 1 0 |a Services marketing in Asia :   |b managing people, technology and strategy   |c Christopher Lovelock, Jochen Wirtz, Hean Tat Keh. 
250 # # |a 4th ed.. 
260 # # |a Singapore:   |b Prentice Hall,   |c 2002. 
300 # # |a xxi, 706 p.:   |b ill.;   |c 24 cm.. 
500 # # |a Based on Services marketing / Christopher H. Lovelock. 4th ed. 2001 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Service industries --   |x Marketing --   |z Asia  
650 0 0 |a Professions --   |x Marketing --   |z Asia  
700 1 1 |a Wirtz, Jochen  
700 1 1 |a Keh, Hean Tat  
999 |a 1100014256  |b Book  |c Open Shelf  |e KOLEKSI PERPUSTAKAAN 
999 |a 1100011715  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA