Strategic market planning : a blueprint for success
| Main Author: | |
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| Published: |
Chichester:
John Wiley & Sons,
1998.
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| Series: | Wiley series in practical strategy
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| Subjects: |
| Physical Description: | xiii, 363 p.: ill.; 24cm.. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0471499978 |