Contemporary marketing 2002
| Main Author: | |
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| Other Authors: | |
| Published: |
Fort Worth:
Harcourt College Publishers,
2002.
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| Series: | The Dryden Press series in marketing
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| Subjects: |
| Physical Description: | vii, 619 p.: ill.some col.; 28 cm.. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0030339138 |