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Qualitative research methods in public relations and marketing communications

Main Author: Christine Daymon
Other Authors: Holloway,
Published: London: Routledge, 2002.
Subjects:
Marketing research -- > Methodology
Corporations -- > Public relations -- > Research -- > Methodology.
Public relations -- > Research -- > Methodology.
Qualitative research.

KOLEKSI TERBUKA

Call Number: HD 59 D275
Accession Item Category Format Status Notes
1100007793 Open Shelf Book AVAILABLE

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