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230829t20022002enka ### #00001eng## |
| 020 |
# |
# |
|a 013042577X
|
| 040 |
# |
# |
|a UMT
|b eng
|c UMT
|e rda
|
| 090 |
0 |
0 |
|a HF 5823
|b .R8 2002
|
| 100 |
1 |
# |
|a Russell,J. Thomas
|e author
|
| 245 |
1 |
0 |
|a Kleppner's advertising procedure
|c J. Thomas Russell and W. Ronald Lane.
|
| 250 |
# |
# |
|a Fifteenth edition
|
| 264 |
# |
1 |
|a Upper Saddle River, New Jersey:
|b Prentice Hall,
|c 2002
|
| 264 |
# |
4 |
|c ♭2002
|
| 300 |
# |
# |
|a xix, 697 pages:
|b illustrations (some colour);
|c 29 cm
|
| 336 |
# |
# |
|a text --
|2 rdacontent
|
| 337 |
# |
# |
|a unmediated --
|2 rdamedia
|
| 338 |
# |
# |
|a volume --
|2 rdacarrier
|
| 504 |
# |
# |
|a Includes bibliographical references and index
|
| 590 |
# |
# |
|a Pusat Pengajian Perniagaan dan Pengurusan Maritim
|
| 650 |
# |
0 |
|a Advertising.
|
| 700 |
0 |
# |
|a Lane,
|h W. Ronald
|
| 999 |
|
|
|a 1100007130
|b Book
|c Open Shelf
|e KOLEKSI TERBUKA
|
