International marketing

Main Author: Cateora, Phillip R.
Other Authors: Graham,
Published: New York: McGraw-Hill, 2002.
Edition:11th ed..
Series:The McGraw-Hill/Irwin series in marketing
Subjects:
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020 # 0 |a 0071123121  
020 # 0 |a 0072398841 (hardback)  
090 0 0 |a HF 1416   |b C359 2002 
100 1 # |a Cateora, Phillip R.  
245 1 0 |a International marketing   |c Phillip R. Cateora & John L. Graham. 
250 # # |a 11th ed.. 
260 # # |a New York:   |b McGraw-Hill,   |c 2002. 
300 # # |a xxv, 694 p.:   |b ill.;   |c 29 cm.. 
490 0 0 |a The McGraw-Hill/Irwin series in marketing 
504 0 0 |a Includes bibliographical references and indexes 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Export marketing  
650 0 0 |a International business enterprises  
700 1 1 |a Graham,   |h John L.  
999 |a 1100007231  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA