The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives

Main Author: Hatton, Angela
Published: New York: Financial Times Prentice-Hall.
Subjects:
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020 # 0 |a 0273649329  
090 0 0 |a HF 5415.122   |b H366 
100 1 # |a Hatton, Angela  
245 1 4 |a The definitive guide to marketing planning :   |b the fast track to intelligent marketing planning and implementation for executives   |c Angela Hatton. 
260 # # |a New York:   |b Financial Times Prentice-Hall. 
300 # # |a x, 262 p.:   |b ill.;   |c 25 cm.. 
500 # # |a Originally published as: Marketing plans with a winning edge. London: Pitman, 1996 
504 0 0 |a Includes index 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Marketing --   |x Planning  
650 0 0 |a Business planning  
999 |a 1100002082  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA