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Marketing and the bottom line : the new metrics of corporate wealth

Main Author: Ambler, Tim
Published: New York: Financial Times/Prentice Hall, 2000.
Subjects:
Corporate profits
Marketing -- > Cost effectiveness -- > Measurement

KOLEKSI TERBUKA

Call Number: HF 5415 A493
Accession Item Category Format Status Notes
1100002360 Open Shelf Book AVAILABLE

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