International marketing : strategy, planning, market entry & implementation

Main Author: Bennett, Roger
Published: London: Kogan Page, 1998.
Edition:2nd ed..
Subjects:
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090 0 0 |a HF 1416   |b B472 1998 
100 1 # |a Bennett, Roger  
245 1 0 |a International marketing :   |b strategy, planning, market entry & implementation   |c Roger Bennett. 
250 # # |a 2nd ed.. 
260 # # |a London:   |b Kogan Page,   |c 1998. 
300 # # |a 384 p.:   |b ill.;   |c 24 cm. 
504 0 0 |a Includes bibliographical references : p. 370-378 and index 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Export marketing --   |x Management  
999 |a 1000404812  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA 
999 |a 2000131194  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA