Strategic marketing communications : new ways to build and integrate communications

Main Author: Smith, Paul
Other Authors: Berry,, Pulford,
Published: London: Kogan Page, 1997.
Subjects:
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020 # 0 |a 0749420138 (paperback)  
090 0 0 |a HF 5415.123   |b S656 
100 1 # |a Smith, Paul  
245 1 0 |a Strategic marketing communications :   |b new ways to build and integrate communications   |c Paul Smith, Chris Berry and Alan Pulford. 
260 # # |a London:   |b Kogan Page,   |c 1997. 
300 # # |a 290p.:   |b ill.;   |c 24cm.. 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Communication in marketing.  
700 1 1 |a Berry,   |h Chris  
700 1 1 |a Pulford,   |h Alan  
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