The marketing plan : a practitioner's guide

Main Author: Westwood, John
Published: London: Kogan Page, 1996.
Subjects:
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020 # 0 |a 0749426144  
090 0 0 |a HF 5415.13   |b W538 1996 
100 1 # |a Westwood, John  
245 1 4 |a The marketing plan :   |b a practitioner's guide   |c John Westwood. 
260 # # |a London:   |b Kogan Page,   |c 1996. 
300 # # |a 220 p:   |b ill.;   |c 23 cm.. 
504 0 0 |a Includes bibliographical references and index. 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Marketing --   |x Management  
999 |a 2000131618  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA