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The customer century : lessons from world-class companies in integrated marketing and communications

Main Author: Gronstedt,Anders (Author)
Published: UK: New York, 2000
Subjects:
Marketing -- > Case studies
Communication in management -- > Case studies
Consumer satisfaction -- > Case studies
Business communication -- > Case studies
Physical Description:xiii, 238 pages; 24 cm
Bibliography:Includes bibliographical references
ISBN:0415921996

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