Simplicity marketing : end brand complexity, clutter, and confusion

Main Author: Cristol, Steven M.
Other Authors: Sealey,
Published: New York: The press, 2000.
Subjects:
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090 0 0 |a HF 5415   |b C933 
100 1 # |a Cristol, Steven M.  
245 1 0 |a Simplicity marketing :   |b end brand complexity, clutter, and confusion   |c Steven M. Cristol, Peter Sealey. 
260 # # |a New York:   |b The press,   |c 2000. 
300 # # |a 272 p.;   |c 23 cm.. 
504 0 0 |a Includes bibliographical references and index. 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Customer relations --   |x Technological innovations.  
650 0 0 |a Marketing  
700 1 1 |a Sealey,   |h Peter  
999 |a 1100007738  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA 
999 |a 1100003831  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA