Inside information : making sense of marketing data

Main Author: Smith, D. V. L.
Other Authors: Fletcher,
Published: New York: John Wiley & Sons, 2001.
Subjects:
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020 # 0 |a 0471495433  
090 0 0 |a HF 5415.2   |b S645 
100 1 # |a Smith, D. V. L.  
245 1 0 |a Inside information :   |b making sense of marketing data   |c D. V. L. Smith & J.H. Fletcher. 
260 # # |a New York:   |b John Wiley & Sons,   |c 2001. 
300 # # |a xi, 260 p.:   |b ill.;   |c 24 cm.. 
504 0 0 |a Includes bibliographical references and index 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim  
650 0 0 |a Statistics  
650 0 0 |a Qualitative research  
650 0 0 |a Marketing research  
700 1 1 |a Fletcher,   |h J.H.  
999 |a 1100004515  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA