Description: Marketing mistakes and successes

Main Author:	Hartley, Robert F
Published:	New York: John Wiley & Sons, 2001..
Edition:	8th ed..
Subjects:	Marketing -- > Case studies. -- > United States

Physical Description:	359 p.; 23 cm..
Bibliography:	Includes bibliographical references.
ISBN:	0471370606 (pbk. : alk. paper)