Description: Global marketing management

Main Author:	Kotabe, Masaaki
Other Authors:	Helsen,
Published:	New York: john Wiley & Sons, 2001.
Edition:	2nd ed..
Subjects:	Export marketing -- > Management International business enterprises -- > Management

Physical Description:	xxiv, 739p.: ill.(some col.); 26cm..
Bibliography:	Includes bibliographical references and index
ISBN:	0471372897