Consumer behavior : buying, having, and being
| Main Author: | |
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| Published: |
New Jersey:
Prentice Hall,
2002.
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| Edition: | 5th ed.. |
| Subjects: |
| Item Description: | The Prentice Hall international series in marketing |
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| Physical Description: | xvii, 549 p.: col. ill.; 26 cm.. |
| Bibliography: | Incudes bibliographical references and index |
| ISBN: | 013091360X |