Marketing in the digital age
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| Other Authors: | |
| Published: |
England:
Prentice Hall,
2001.
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| Edition: | 2nd ed.. |
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| Item Description: | Rev. ed. of : Marketing and information technology : the strategy, application and implementation of IT marketing / John O'Connor, Eamonn Galvin. 1997 |
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| Physical Description: | 216p.: ill.; 25cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0273641956 (pbk) |