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The global marketing imperative : positioning your company for the new world of business

Main Author: Czinkota, Michael R
Other Authors: Rokainen,, Tarrant,
Published: Lincolnwood, Illinois: NTC Business Books, 1995.
Subjects:
Export marketing -- > Management
International business enterprises -- > Management
Physical Description:viii, 308 p.; 22cm..
ISBN:0844230103

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