Basic marketing : a global managerial approach

Main Author: Shapiro, Stanley J
Other Authors: Perreault,, McCarthy,
Published: Toronto: McGraw Hill, 1999.
Edition:9th ed..
Subjects:
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020 # 0 |a 0075605368  
090 0 0 |a HF 5415.13   |b S529 1999 
100 1 # |a Shapiro, Stanley J  
245 1 0 |a Basic marketing :   |b a global managerial approach   |c E. Jerome McCarthy listed first on 1st-7th Canadian eds.. 
250 # # |a 9th ed.. 
260 # # |a Toronto:   |b McGraw Hill,   |c 1999. 
300 # # |a 748p.:   |b ill.(some color);   |c 28cm. 
504 0 0 |a Includes bibliographical references and index 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Marketing --   |x Management  
700 1 1 |a Perreault,   |h William D.  
700 1 1 |a McCarthy,   |h E. Jerome  
999 |a 1100000883  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA