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Entrepreneurial marketing : lessons from wharton's pioneering MBA course

Main Author: Lodish Leonard M
Other Authors: Kallianpur,, Morgan,
Published: New York: JohnWiley & Sons, 2001.
Subjects:
Marketing -- > Management
New business enterprises -- > Management
Physical Description:265 p.: ill.; 23 cm..
Bibliography:Includes index
ISBN:0471382442

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