Cases in marketing management and strategy : an Asia-Pacific perspective

Other Authors: Quelch,
Published: Singapore: Simon & Schuster (Asia) Pte Ltd., c1996.
Subjects:
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010 # # |a 9626548 
020 # 0 |a 0135770572 (pbk.)  
090 0 0 |a HF 5415.12   |b A8 C338 
245 0 0 |a Cases in marketing management and strategy :   |b an Asia-Pacific perspective   |c John A. Quelch....[et al.].. 
260 # # |a Singapore:   |b Simon & Schuster (Asia) Pte Ltd.,   |c c1996. 
300 # # |a 507 p.;   |c 24 cm.. 
504 0 0 |a Including bibliographical references and index 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Marketing --   |x Case studies --   |z Asia  
650 0 0 |a Marketing --   |x Management --   |x Case studies --   |z Asia  
700 1 1 |a Quelch,   |h John A.  
999 |a 1100002072  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA 
999 |a 2000131018  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA