The brand marketing book : creating, managing and extending the value of your brand

Main Author: Marconi, Joe
Published: Lincolnwood, Illinois: NTC Business Books, c2000.
Subjects:
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100 1 # |a Marconi, Joe  
245 1 4 |a The brand marketing book :   |b creating, managing and extending the value of your brand   |c Joe Marconi. 
260 # # |a Lincolnwood, Illinois:   |b NTC Business Books,   |c c2000. 
300 # # |a 247 p.;   |c 24 cm.. 
504 0 0 |a Includes bibliographical references 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Brand name products --   |x Marketing  
999 |a 2000131120  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA