Marketing
| Other Authors: | |
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| Language: | English |
| Published: |
Boston:
Irwin/McGraw-Hill,
2000.
|
| Edition: | 6th ed.. |
| Series: | The Irwin/McGraw-Hill series in marketing
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| Subjects: |
| Physical Description: | xxxii, 736 p.: col. ill.; 29 cm.. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0073656453 (alk. paper) 9780073656458 |