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Consumer behavior :
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Consumer behavior : buying, having, and being
Main Author:
Solomon, Michael R.
Published:
Upper Saddle River, N.J.:
Prentice Hall,
1999.
Edition:
4th ed..
Subjects:
Consumer behavior
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Physical Description:
xxi, 586 p.: ill. (some col.); 26 cm..
ISBN:
0137957254
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