Description: Consumer behavior :

Main Author:	Mowen, ohn C
Other Authors:	Minor,
Published:	Upper Saddle River, N.J.: Prentice Hall, 2000.
Subjects:	Consumer behavior.

Physical Description:	xiv, 354 p.: ill., map; 24 cm..
Bibliography:	Includes bibliographical references and index
ISBN:	0130169722 (pbk. : alk. paper)