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Market driven enterprise : products, development,supply chains and manufacturing

Main Author: Chakravarty, Amiya K.
Published: New York: John Wiley & Sons,Inc., c2001.
Subjects:
Marketing -- > Management
Business logistics
Design, Industrial -- > Management
Manufacturing industries -- > Technological innovations -- > Management
Product management -- > Technological innovations
Item Description:Includes bibliographical references and index
Physical Description:514 p.; 24 cm..
ISBN:0471244929

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