Encyclopedia of major marketing campaigns

Other Authors: Riggs, 1963-)
Published: Detroit: Gale Group, 2000..
Subjects:
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010 |a 99031858 
020 0 0 |a 078763042X (hardcover)  
090 0 0 |a HF 5837   |b E56 
245 0 0 |a Encyclopedia of major marketing campaigns   |c Thomas Riggs, editor.. 
260 0 0 |a Detroit:   |b Gale Group,   |c 2000.. 
300 |a xxii, 2063 p.:   |b ill.;   |c 29 cm.. 
504 0 0 |a Includes bibliographical references and index. 
590 |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Advertising campaigns --   |x History --   |y 20th century. --   |z United States  
700 1 1 |a Riggs,   |h Thomas,(  |d 1963-)  
999 |a 1000404417  |b Book  |c Rujukan  |e KOLEKSI RUJUKAN