Contemporary marketing research

Main Author: McDaniel, Carl D.
Other Authors: Gates,
Language:English
Published: Cincinnati: South-Western College Publishing, 1999..
Edition:4th ed..
Subjects:
Item Description:Accompanied by a CD
Physical Description:1 v. (various pagings): ill. (some col.), col. map; 26 cm..
ISBN:0324006039 (hardcover)