Service marketing

Main Author: Rust, Roland T.
Other Authors: Keiningham,, Zahorik,
Published: New York: Harper Collins College Publishers, 1996.
Subjects:
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010 # # |a 95038909 
020 0 0 |a 0673991458  
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090 0 0 |a HD 9980.5   |b R8 
100 1 0 |a Rust, Roland T.  
245 1 0 |a Service marketing   |c Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham. 
260 0 0 |a New York:   |b Harper Collins College Publishers,   |c 1996. 
300 # # |a 508 p.:   |b ill.;   |c 24 cm.. 
590 # # |a Pusat Pengajian Perniagaan dan Pengurusan Maritim 
650 0 0 |a Service industries --   |x Marketing  
650 0 0 |a Customer services  
700 1 1 |a Keiningham,   |h Timothy L.  
700 1 1 |a Zahorik,   |h Anthony J.  
999 |a 1000398247  |b Book  |c Open Shelf  |e KOLEKSI TERBUKA