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Marketing management :
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Marketing management : a strategic approach with a global orientation
Main Author:
Boyd, Harper W.
Other Authors:
Larreche,
,
Walker,
Published:
Boston:
Irwin McGraw-Hill,
1998..
Edition:
3rd ed..
Subjects:
Marketing --
>
Management
Holdings
Description
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Physical Description:
547p.; 25cm..
ISBN:
0071154299
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