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Consumer behaviour : implications for marketing strategy

Main Author: Neal, Cathy M.
Other Authors: Quester,, Hawkins,
Published: Sydney: McGraw Hill, 1996.
Edition:2nd ed..
Subjects:
Consumer behaviour -- > New Zealand
Consumer behaviour -- > Australia
Physical Description:(various pagings): ill.; 25 cm..
Bibliography:Includes index
ISBN:0074705903

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