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Marketing research :
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Marketing research : an applied orientation
Main Author:
Malhotra, Naresh K.
(Author)
Other Authors:
Crisp, Mike
,
Shaw, Mike
,
Hall, John
Language:
English
Published:
Sydney:
Prentice Hall Australia Pty Ltd.,
1996.
Subjects:
Marketing research --
>
Methodology
Marketing research
Holdings
Description
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