Retail marketing plans : how to prepare them, how to use them

Main Author: McDonald, Malcolm H. B.
Other Authors: Tideman, Christopher C. S.
Language:English
Published: Oxford: Butterworth-Heinemann, 1993.
Series:The marketing series professional development
Subjects:
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100 1 0 |a McDonald, Malcolm H. B.  
245 1 0 |a Retail marketing plans :   |b how to prepare them, how to use them   |c Malcolm H. B. McDonald and Christopher C. S. Tideman. 
246 0 3 |a Retail marketing plans. 
260 0 0 |a Oxford:   |b Butterworth-Heinemann,   |c 1993. 
300 # # |a xi, 338 p.:   |b ill.;   |c 23 cm.. 
490 0 0 |a The marketing series professional development 
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