Marketing communications : an integrated approach
| Main Author: | |
|---|---|
| Published: |
London:
Kogan Page,
1998.
|
| Edition: | 2nd. ed.. |
| Subjects: |
| LEADER | 00532cam a2200169 7i4500 | ||
|---|---|---|---|
| 001 | 0000002024 | ||
| 005 | 20140601090000.0 | ||
| 020 | 0 | 0 | |a 0749426993 |
| 090 | 0 | 0 | |a HF 5415.125 |b S656 1998 |
| 100 | 1 | 0 | |a Smith, P.R |
| 245 | 1 | 0 | |a Marketing communications : |b an integrated approach |c P.R. Smith. |
| 250 | 0 | 0 | |a 2nd. ed.. |
| 260 | 0 | 0 | |a London: |b Kogan Page, |c 1998. |
| 300 | # | # | |a 602p.; |c 25cm. |
| 590 | # | # | |a Pusat Pengajian Perniagaan dan Pengurusan Maritim |
| 650 | 0 | 0 | |a Communication in marketing |
| 999 | |a 1000404900 |b Book |c Open Shelf |e KOLEKSI TERBUKA | ||