New product and brand management : marketing engineering applications Gary L. Lilien, Arvind Rangaswamy.

by Lilien, Gary L.
Published 1999

Marketing engineering : computer-assisted marketing analysis and planning Gary L. Lilien, Arvind Rangaswamy.

by Lilien, Gary L., 1946-
Published 2003

Marketing research : marketing engineering applications Gary L.Lilien and Arvind Rangaswamy.

by Lilien, Gary L.
Published 1999