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Cheverton, Peter
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Cheverton, Peter
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1
How come your brand isn't working hard enough? : the essential guide to brand management Peter Cheverton.
by
Cheverton
,
Peter
Published 2002
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2
Understanding brands : Peter Cheverton.
by
Cheverton
,
Peter
Published 2006
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3
How come you can't identify your key customers? : the essential guide to key account selection Peter Cheverton.
by
Cheverton
,
Peter
Published 2002
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