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Museum marketing and strategy : designing missions, building audiences, generating revenue and resources Neil G. Kotler, Philip Kotler, Wendy I. Kotler.
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Kotler, Neil G., 1941-
Published 2008
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A - General Works
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Kotler, Neil G., 1941-
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Kotler, Philip
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Kotler, Wendy I.( 1947-)
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